Share more photos. A photo takes up 4x as much space as a text-based update now. The newsfeed now features one large feed that you can curate and a small feed called the “ticker” that features almost real time updates from all of your friends. The most powerful change is the way photos are formatted …
The One Thing Your Ministry Needs to Do With the Recent Facebook Changes Read More »
Many ministry leaders use video to communicate GENERAL updates to their financial supporters but FEW have leveraged video to share SPECIFIC and PERSONAL messages. Personalized video thank you’s can be a powerful tool for your online communication strategy because it stands out from other pieces of mass online communication and comes across as personal, timely, …
Use Video to Personally Thank Those Who Financially Support Your Ministry Read More »
The new Boston Globe website goes anywhere you go and adjusts the content to perfectly fit whatever screen size you happen to be using. Here are some quotes from the video that illustrate how cool the new site is (as well as responsive design): “Dynamic content fits your screen as well as your interests” “Swipe, …
The Future of Online Content: Everywhere You Are on Every Device Read More »
Now you have the opportunity to ONLY see the people you want when you login to Facebook. And so does everyone else: “Users can now add friends to an “Acquaintances” list whose members will appear less frequently in the news feed, and a “Close Friends” list of people who will appear more frequently in news …
Increase the amount of white space. Line25.com, which has over 60,000 readers of their blog, features weekly highlights of outstanding website designs. I am not a web designer but I do recognize one characteristic that EVERY site shares: white space. Check out fourandthree.com And giftrocket.com Now go to your website and audit the percentage of …
One Way to Make Your Ministry or Church Website Beautiful Read More »
Sending targeted communications that speak to that customer on a more personal basis will, in most instances, improve your conversion rates versus a simple blanket message to everyone. —source No, you shouldn’t (email everyone back). But many people do, because there doesn’t seem to be a great alternative. It’s asymmetrical, and productivity loses to politeness.”–source …
Thanks to all of you who authored, commented, or read this fall’s Blogference posts! A few stats to encourage you: 1,200 unique visitors (blogference participants) 2.600 pages viewed Just over 100 comments 30 different countries represented! The next event is already in the works! And is something a little different than the norm. Can’t wait …
Here are four more great tips after yesterday’s post on improving the quality and effectiveness of your Facebook updates: 1. Keep posts under 80 characters 2. Post updates on Thursday and Friday for maximum reach 3. Put questions at the end of the post 4. Post either early morning, right after people get off of …
4 Ways to Improve Your Facebook Page Updates Part 2! Read More »
1. START the update with “Like” or “Comment” So many Facebook updates start with a long string of words that can make it difficult for people to quickly understand the update. Remember most people are scanning your updates on their newsfeed, not reading them on your page. By starting the update with “Like” or “Comment” …
Twitter lists provide an effective way to curate and follow people and organizations that are impersonal and provide some value over the long term. I continue to be amazed by the amount of quality information that comes to me via Twitter. Part of it is due to having found some exceptional people to follow, the …
I’m Following Less and Adding More People to Lists on Twitter Read More »
