“We use 1 week experiements…somebody will have an idea and we will figure out a way to prove if the idea is going to work.” I love the idea of one week experiments to test the quality of an idea! Can’t see the video? Click here to view it on the web. Tweet
This tweet I sent the other day resonated with a variety of people as it received a series of @ replies and RT’s within a couple hours of posting. Apparently many others enjoy Twitter over Facebook these days. I was at the airport preparing to board a flight and an announcement came that the crew …
“Facebook is for When I’m Bored, Twitter is for When I’m Curious” Read More »
“They lost sight, in their excitement, of the continuing importance of creative messaging and the context of the media placement. Knowing who to talk to is important, but doing that in the right environment and with the right story really matters.”–source
“Influence isn’t spawning retweets. Influence is getting people to do what you want. Justin Bieber doesn’t want you to retweet him, he wants you to buy his music and pay to see his concerts.”–Tom Webster from a recent post on Online Influence I spoke with an author of a recently published book who spent a …
Coordinated, Thoughtful, Multichannel. These come from Katya’s Non-Profit Marketing blog post on Mastering Multi-Channel Marketing. If you recently started using online channels such as email or Facebook for fundraising then the entire post is worth a read. It’s easy in a crisis to look to Facebook or a new website as the answer, but in …
This is from a presentation by Hugo Manila on Optimizing Web Content Delivery and Interaction for Multiple Platforms. There are plenty of implications for how ministry leaders can prepare for the absolute saturation of smart devices coming very soon! Hope mobile is on your radar!
Ronin Research wrote recently on 11 Principles for Responding to Disruption. I found the diagram the chart they shared that synthesized the steps needed to effectively react to the ever changing culture. The entire article is well worth a read. Here’s some of my thoughts in reaction: 3-Gather Intelligence. Let’s end the days of gut …
While giving towards religious efforts has stayed the same (0.8% to be exact).–source If you are a fundraiser have you noticed an increased amount of gifts (either in size or frequency) towards international efforts? What are you doing as a fundraiser in response to this trend?
Since the newsfeed became the dominant format for online consumption your ministry logo is often reduced to centimeters (especially on mobile). Have you thought about what might need to change to format and optimize your ministry for extremely small and non-traditional icon sizes? The Facebook NewsFeed icon: On my current desktop it measures 50x50px–only centimeters …
What Does Your Ministry Logo Communicate in Centimeters? Read More »
“How do we line up for customers instead of asking customers to line up to us?”–Marcel de Brun, SVP of Radian 6, a Social Media Monitoring Platform Marcel shared this and other powerful ideas during this interview with Brian Solis. I’m amazed that more ministries have not adopted this service-minded approach to their communication strategy. …
