Must See Infographic for Fundraisers
Tweet
Social Media for Ministries
One More Reason to Share Lots of Photos on Your Facebook Page
“In an webcam eye-tracking study for Mashable by EyeTrackShop, the 30 participants who viewed top Facebook brand pages almost always looked at pages’ walls first — usually for at least four times longer than any other element on the page.”–Mashable It’s important to remember that most people interact with the information you share from your …
One More Reason to Share Lots of Photos on Your Facebook Page Read More »
A 4 Part Twitter Strategy
As Twitter continues to grow into a powerful online influence platform it’s important to have a strategy in place for your ministry or non-profit. This strategy includes breaks down the management of an account into four different parts: Information This is the who, what, where, when and why of your organization. This is where most …
Facebook and Meaningless Sharing
“My Facebook feed is full of what friends are listening to, what friends are reading, etc. And frankly, I don’t give a damn.”–Mike Loukides, The End of Social Loukides’ article addresses a serious challenge with so many applications pushing information into Facebook; meaningful information. Spotify is an online music service that provides the option of …
The UFC Dominates Twitter
“If you (CEO’s) are not on Twitter then you are crazy”–Dana White Techcrunch recently interviewed Dana White, President of UFC. The entire video is worth watching, especially if you are a leader of a distributed team or seek to reach a geographically distributed audience. “There’s a laundry list of problems that I fix immediately (from …
Influence and Interaction, Not Presence and Impressions
The potential to influence and interact with people using social media is unlimited, yet the focus of many ministry’s online efforts is on presence and impressions. Presence: “Having a website,” or for many it’s “having an iPhone app.” Simply being online is no longer valuable when there are millions (billions) of web pages, Twitter, Google+ …
Influence and Interaction, Not Presence and Impressions Read More »
QR Codes More Signal Than Utility At This Point
“5% of U.S. adults now scan 2D bar codes – including QR codes – with their smartphones, up from 1% in 2010.”–source I’m one of those people that think QR codes are cool and am willing to download an app that scans and reads them (although the “photo” search feature on the standard Google app …
Time Management Advice from Twitter’s Founder
“I theme my days” —Jack Dorsey, founder of Twitter and Square The entire four minute interview reveals great thoughts on time management, productivity, and focus. I only have two theme days, Monday and Friday, and realized how helpful it would be to give each day a theme. Here are Dorsey’s theme days: Monday: Management and …
Digital Natives are Not Digital Strategists
Just because someone is a digital native does not make them a digital strategist. I’ve trained hundreds of college students who have grown up with Gmail, Facebook, YouTube, and Twitter, and I every year I expect to be humbled by my limited knowledge. And every year I’m wrong. Most digital natives use social media as …
5 Helpful Online Giving Quotes
The first goal you should have with any online media is to cultivate a relationship with current and future donors. This relationship is cultivated with your blog posts, tweets, YouTube videos, and e-mails. Putting a call to action in every single piece of content misses this important point.–source The study found that participants wanted, most …