Hearing a message from a top-scoring “influencer” might make me read, or retweet a message – but seeing it repeated by five people I actually know, like and/or trust makes it law, regardless of the measured “influence” of those people.–Tom Webster, Influence from the Bottom Up Ministries and non-profits need to do the hard …
Willow Creek hosted a webinar with Charlene Li, author of Groundswell and Open Leadership on how church leaders can use social media more effectively. Li shared profound insight into the power of social media: “If your voice is absent (from social media), then (it communicates to those who are) that this is not a relationship …
Enjoyed reading these statistics from Generation Y: The New Kind of Workforce: One in three said he/she would prioritize social media freedom, device flexibility and work mobility over salary in accepting a job offer. 64% of college students asks about social media usage policies during job interviews and approximately 24% says it would be a …
Social networks are essentially systems for distributing content among people who care about each other, and the frequency at which its users can share that content on a particular network is critical to how much value it’ll provide them on an ongoing basis.–Mark Hendrickson, former CEO of Plancast Tweet
Changing a large organization’s culture often takes a large and focused push to drive adoption of a new technology or behavior. I found this idea of Immerse and Disperse extremely helpful when thinking about how to tactically drive an organization forward in digital competency. Immerse and Disperse: 15+ people do a stint on a social …
A Simple Plan to Kickstart Social Media in a Large Non-Profit Read More »
Interesting infographic on the 6 Most Important Communication Channels for Non-Profits: The top three online channels are websites, email, and Facebook. Yet many ministry fundraisers spend most of their time on Facebook, and little time on their website or email. Fundraisers must use these channels as complements to one another instead of copying and pasting …
I recently presented a two hour seminar to Campus Crusade’s fundraising coaches on how to integrate social media into ministry partner communications. Here’s the slides from that time: Social Media and MPD–Orlando 2011 A few highlights: Email should not supplant a direct mail communication, but complement it. Rather than attaching a direct mail communication in …
Social Media and Ministry Partner Development Slide Presentation Read More »
Short, image-driven posts with clear calls to action perform extremely well on Facebook. I uploaded this Facebook update to Campus Crusade’s fan page and within 10 minutes received 300 likes. Even though the page has over 60,000 fans garnering that many likes in such a short amount of time is rare. A few other factors …
This Facebook Update Received 300 Likes in 10 Minutes. Here’s Why Read More »
The easy part of treating digital news as a product is getting money from 2% of your audience. The hard part is losing 98% of your advertising base.–Clay Shirky
“A one-size-fits-all friendship doesn’t work. Long term friends have a different level of connectedness than a new Facebook friend. Yet both have value.”–Jeff Hurt It’s easy to become frustrated or overwhelmed with building relationships online. I’ve found it helpful to think of four kinds relationships to help focus your time on social media. Close friends …
