Many non-profits invest more time cultivating conversation than mobilizing action on their facebook pages. I recently ran an analytics report on one of my ministry’s larger Facebook pages. In spite of having a facebook page for over three years, the number of pageviews on the website to which we were seeking to drive has stayed …
“Rather than pin products that Kate Spade sells, the brand’s marketing department has been trying to operate the same way other Pinterest users do — by pinning inspiring or pretty pictures that happen to fit well with the brand.”–How Kate Spade Uses Pinterest “Pinterest, through their heavily visual interface, is a great way to …
Tweets that are informative or funny — or, ideally, informative and funny — evoke the best responses. And tweets that contain old information, repeat conventional wisdom, offer uselessly de-contextual news, or extoll the virtues of the awesome salad I had for lunch today don’t, ultimately, do much to justify themselves. So: Do be useful. Do …
Brian Reich, author of one of my new favorite books, Shift and Reset, shared a NY Times article on the renovation of the Washington Post to adapt to the digital media ecosystem. “He (Marcus Brauchli, The Washington Post’s executive editor) is charged with maintaining the standards and legacy of a great institution — in this …
“Solve the parts not the problem. Roll up your sleeves and start breaking things down into more accessible, smaller elements.”–Ethan Marcotte Old Media resources used long paragraphs, small images (if at all), and required a reader’s full attention. The variety of devices that people use to consume web content has fragmented, along with their attention …
Advice on Re-Formatting Resources for Online Consumption Read More »
“When I have time to waste with my phone, my first choices are always Twitter, Instagram, Foursquare, and the App Store — Facebook is always an afterthought”–Dan Frommer How do you prioritize the time you spend on social apps on your phone? Tweet
The single biggest hole that exists not just in Twitter but Facebook and other services as well: the need to give users more ways of filtering the massive amounts of information that keep flooding their activity streams and other social media in-boxes. There are so many ways of producing and sharing content but so few …
At the Social Media for Nonprofits conference I heard an insightful presentation on how to be proactive from Cheryl Black, a Social Media Marketing Specialist for Convio. Proactivity on social media often consists of scheduling content to be delivered at a certain day and time. But Black introduced the concept of being “proactively reactive,” which …
Simple, heartfelt, personal, full of gratitude. We can all do more of this. Tweet
