Social Media for Ministries

“Evolve” The 2011 Blogference Starts Today!

The Blogference is an online conference that I have hosted for the last four years. It seeks to start ministry conversations and connect ministry starters around the world. This year’s theme is Evolve and the vision is that ministry leaders would not only discern the changes in culture and technology, but evolve and make significant …

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Religious Facebook Pages: Most or Least Liked?

Everyone is on Facebook, but most people do not like pages with religious/spiritual content. This is a slide from Dan Zarrella’s Science of Facebook Marketing presentation. His presentation was based on data collected from Facebook users. It’s interesting to me that Religious Organizations and Pets are significantly more disliked than most other pages. This slide …

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All The People I’m Trying to Reach Are On Facebook

“All the people I’m trying to reach are on Facebook.”–from a recent NY Times post on youth usage of social media. Here’s three questions to ask yourself and those in your ministry leadership to diagnose how closely you are aligned to the social media usage patterns of your audience: What kind of content does the …

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Technology + Productivity + Ministry = Staffhacker

You cannot be effective in ministry today unless you are PROFICIENT in technology/social media. Not an expert, nor a casual observer, but intentional, strategic, and humble to learn, try, and discard technological tools. I love what Matt Stauffer, a staff member from Intervarsity, is doing over at Staffhacker. So much so that I’m going to …

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What’s So Cool About the Facebook Like Button?

“Likes” and the social graph that creates them represent a new contextual layer on top of the existing web. It’s a layer that brings new opportunities for discovery and personalization in a world where noise is expanding much faster than signal.–VentureBeat blog post Perhaps the Like button is annoying to you or someone you know. …

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Are You Missing a Dial on the Dashboard?

Mailchimp has transformed the way I make decisions about people on my financial support team. Being able to specifically see who opens and clicks on links inside our monthly newsletter provides an additional dial to evaluate someone’s commitment. Before that layer I relied on these things to discern commitment: Special financial gifts given above the …

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