Greater effectiveness: “Technology is fundamentally about doing more with less. Once you realize that, it’s hard to think about doing anything else.”–Peter Thiel, Paypal Founder and first investor in Facebook The majority of arguments I hear against integrating technology deeper into a ministry relate to the additional time and energy it will require, and how …
Technology Used Well In Ministry Always Results In… Read More »
The Blogference is a global online conference for ministry leaders. I started hosting the conference five years ago to help connect our Campus Crusade staff and encourage more discussion and thought about ministry philosophy. From August 15-18th there will be a variety of ministry leaders starting conversations about evangelism, leadership, and social media. This year …
“Only 3% to 7.5% of Fans View Posts From A Facebook”–source It’s so tempting to use every tool that Facebook creates to enhance your ministry communications. However creating a Facebook Page for your personal ministry is not strategic according to recent data released. A better alternative is to distribute ministry content on your profile page, …
Campus Crusade Staff: You Still Do Not Need a Facebook Page for Your Personal Ministry Read More »
So far social media applications have only begun to leverage the multi-screen reality that has emerged. The TV, desktop, laptop, mobile phone, iPod, and iPad/tablet have different sized screens and different sized capacities. Rather than force an application into all these devices in the same manner, many applications are starting to see the various devices …
“Data usage for the top 1 percent (99th percentile) has grown their usage by an astonishing 155 percent from 1.8GB in Q1 2010 to over 4.6GB in Q1 2011.”–source This chart shows the effective cost per MB for smartphone users:
“Tonight I got more readers seeing the post as a tweet with the images associated with each other than I could hope with an actual post.”–source I’ve noticed more and more people using images as the primary content piece for their online communications. Using photos to capture attention is the MOST effective content medium on …
Either you never watch television again or you could never use your smartphone again, which one are you more willing to eliminate from your life? 64% of people surveyed would choose their smartphone over their television. Edison Research recently released a fantastic summary of social media usage patterns and trends for 2011 called “The Social …
2/3 of People Would Choose Their Phone Over Their TV Read More »
Online ministry communications excel when the content matches the audience’s demographics. This is the demographic breakdown of a church that I help with their online communications. Two significant data points: 65% female 39% of the total fans are females between the age 25-44. If this page is to grow organically through likes and comments from …
I found GoToMeeting’s recent advertisement inspiring. It not only captures the power of online collaboration in general, but illustrates the mobile centric, multi-device world that we are moving towards.
“Apps will be shared by Bluetooth. Web data will be offered by SMS as JSON. You willpay for the content not for the app. App stores are on the defensive.”–source.
