The MIT Media Lab recently unveiled a new logo. What’s interesting is that the logo has 40,000 permutations.
“The basic idea here is that the logo has three intersecting spotlights that can be organized in any of 40,000 shapes and 12 color combinations using a custom algorithm.”–source
I love the description of how and why this logo came to be:
“The spotlights tip a hat to the Media Lab’s rakish spirit of cross-pollination, with each spotlight symbolizing a single individual. “People come from many different backgrounds — they’re engineers, scientists, artists, designers — and have very different ways of thinking, seeing, and working,” The says. “At the lab these people cross paths, collaborate, and inspire each other, and that’s the magic of this place.”
The video definitely inspires creativity and collaboration: