Instead of asking ‘What do we need to say?’ consider asking ‘How can we amplify what they are saying?’ “Converse opened a state-of-the-art recording studio in an old dry cleaning facility. Branded Rubber Tracks, the “community-based” recording studio is a place where emerging bands can record their songs at no cost. And there’s no catch.”–source …
The Power of Helping Others Create and Share Digital Content Read More »
An interesting question to ask these days about your organization is “What’s the hashtag you are sharing with your customers?” Comodo, a restaurant in NYC, now makes it easy for their customers to see their menu on Instagram: “By introducing the hashtag “#ComodoMenu”, customers can upload pictures of their dishes. Others can access the menu by …
From Handles to Hashtags–Creating and Connecting With Customers Read More »
“User experience (UX) is the way a person feels about using a product, system or service.”–Wikipedia Many people contributed to the experience the college coach had with the high-school football player is significant. Few had anything to do professionally with college recruiting. If everyone that talks about your company or organization online helps define the …
Social until now has been focused on listening, responding quickly, engaging and promoting brand building activities. I see Social switching from “defense” to “offense”; Business need to include their customer’s social activity as part of that holistic view of the relationship, the systems that support them need to take advantage of this information and account …
With donation opportunities multiplying and many volunteers seeking to invest their expertise as much as if not more than their dollars, non-profits must innovate to adapt and survie. I am attending the Business Innovation Factory Summit to explore how non-profits and for-profits can align their goals to value that extends beyond donations and profit. Volunteering …
The mechanisms for donating money are changing along with people’s preferences and opportunities. Macro-donations will always play a significant role in fundraising but micro-donations must be integrated rather than tacked-on to your non-profit’s strategy. The mechanisms for giving are growing at an exponential rate. It’s no longer cash, check or charge. It’s now cash, check, …
Shifting Your Non-Profit to Prioritize Micro-Donations Read More »
“A very different kind of “CEO as hero” is now emerging, one who sees the opportunity to amplify the impact of everyone by shaping and influencing rather than directing. That’s a long way from the mindset of the leaderless organization. What we’re looking at is the opportunity to make organizations “leaderful.” In the meantime, if …
