“If you don’t have to begin anew each time, you can cut the effort and spending you’re putting into reaching strangers. And if the consumer can trust that you won’t waste her time, she can spend more time on productive work and less time sorting offers to see what’s worth looking at.”–Seth Godin It’s easy …
“Companies emerging as successful are often those that are the most human.”–Peter Merholz Most organizations have realized the power of social media at an intellectual level but few have applied these tools in ways that accelerate the humanization of their organization. Social media applied effectively increases both the quantity and quality of relationships between individuals. …
“I @ replied to Justin Bieber 100 times today.” –a Justin Bieber Fan, from Never Say Never Access: ‘the state of being approachable.’ Social media allows the “feeling” of access in an unprecedented manner; this girl did not receive a response from Justin Bieber even though she sent him 100 messages. But social media provided …
“We now inhabit an environment (at least in much of the developed world) of abundant options and boundless, inexpensive information. That has triggered our dopamine-seeking instincts to pile too much onto our professional plates.”–Dan Pink Leading change requires a shift from a scarcity to an abundance mentality with information and people. Reliable and specific information …
“Man, give it five minutes.” I asked him what he meant by that? He said, it’s fine to disagree, it’s fine to push back, it’s great to have strong opinions and beliefs, but give my ideas some time to set in before you’re sure you want to argue against them. “Five minutes” represented “think”, not …
“Man, as a toolmaker, has the ability to make a tool to amplify an inherent ability he has.” “The Industrial revolution amplified sweat.” “We attract people on the basis of an opportunity to work your butt off and get something done right, see it get out the door without getting all screwed up.” –Steve Jobs …
“Contrary to what’s often claimed by the movie industry, the researchers conclude that there is no evidence that BitTorrent piracy hurts US box office returns. The above means that movie pirates in the US wouldn’t have bought a ticket at the box office if file-sharing was nonexistent. Only international box office sales see a piracy …
“Paywalls inhibit the consumers’ right to share and produce. This puts a barrier up between ‘site’ and ‘user’ and does not allow for any sort of collaboration or sharing. These media sites are therefore missing out of opportunities for users to be carriers of the content and to share with their wider networks.”–Clay Shirky via …
Many new non-profits and ministries function more like a large company than a start-up, and spend years indirectly learning how to grow. After 10 years in the non-profit sector, either starting or watching others start a ministry, the biggest misunderstanding comes from thinking big instead of small. Start-up leaders must think big, but invest small. …
Many non-profits invest more time cultivating conversation than mobilizing action on their facebook pages. I recently ran an analytics report on one of my ministry’s larger Facebook pages. In spite of having a facebook page for over three years, the number of pageviews on the website to which we were seeking to drive has stayed …
