Brian Barela

Personalizing digital transformation

Strategic Engagement on Social Media

“There is no future in any business model that is cemented in reactive engagement.”–Brian Solis Transitioning from an organization that shouts to one that listens and interacts takes leadership, vision, and patience. It’s difficult to help an organization understand that those outside of it’s walls expect a relationship, not just transactional interactions (giving and volunteering …

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Why Traditional Ministry Outreaches Have Lost Value with Young Leaders

“Today, for the first time in history, we can accurately map and measure person-to-person interaction. Our online social networks connect millions of people and support communication between these people. We can measure who is connected to whom, who talks to whom and who share ideas with whom.”–Jeff Hurt Traditional outreaches involve lots of front-end promotion, …

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Using Social Media to Learn and Sympathize

“The answers lie in intelligence and empathy. Leadership unfolds in how you translate what you learn and feel into appreciation and understanding of the state of customer sentiment and how that correlates to the state of customer relationships.”–Brian Solis It’s easy for ministries to assume they know more about the people they are seeking to …

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What KONY 2012 and Why I Hate Religion But Love Jesus Have in Common

The type of content that causes engagement on social media has unique attributes that often become criticized and misunderstood by many, including the media. The KONY 2012 video produced by Invisible Children and Why I Hate Religion but Love Jesus video have many similarities. High Production Quality “With its slick Hollywood production values, the film …

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Why Your Ministry Needs to Be Lean

Fluid: “Able to flow easily.” Sticky: “Glutinous; viscous.” Would you say your church, ministry, or favorite non-profit flows easily from one change to the next? Or do decisions and needed actions become glutinous and viscous as the move from idea to execution? Agile and Iterative Small and large organizations can implement agile and iterative decision …

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