GIVING GETS US HIGH. REALLY. OUR BRAIN KICKS OUT CHEMICALS THAT MAKE US FEEL GOOD WHEN WE GIVE.” Mike Zserdin, The Generosity Manifesto I have to acknowledge as someone who has raised funds for 10 years that much of my focus was on transactions, and automated, impersonal communications. These actions came more from an industrial mindset, …
Create unique and meaningful (to your audience) content. Every day it becomes easier to design an online strategy. Chris Brogan’s homebase/outpost/passport framework works well for for an organization of any size. Social Business By Design provides an advanced and clear framework for medium to large organizations. Yet every day the amount of unique, meaningful, and …
The Number 1 Goal for Your Ministry’s Online Strategy Read More »
If your ministry or non-profit is more than 10 years old chances are it’s not adequately prepared for Generation-C, the connected customer. Transactional focused fundraising, outdated websites, impersonal and anonymous messaging, or an unwillingness to adopt new methods are all bridges that must be crossed to have an impact and live out your organization’s mission …
…Authenticity ‘The world demands excellence and has the ability to exile the average with a one-star review.’–Jason Calacins When you build an iPhone app for your non-profit it’s being compared by your audience to apps they USE, not apps that are similar. That means Facebook, Twitter, and Instagram to name a few. When you post …
“Therefore real success comes less from controlling people that report to you, and more from the ability to align stakeholders who surround you.”–Your Career Needs to Be Horizontal Social media multiplies effort beyond a local team and provides access to anyone in the organization with an online profile. The urgent or reactive response is to …
“A network map shows the nodes and links in the network. Nodes can be people, groups or organizations. Links can show relationships, flows, or transactions. A link can be directional.” The network map above reveals how physicians seek each other out to discuss new medical treatments. Physician names have been replaced by numbers to protect …
What Would Your Non-Profit Look Like as a Network Map? Read More »
Cognitive Flexibility Theory is about preparing people to select, adapt, and combine knowledge and experience in new ways to deal with situations that are different than the ones they have encountered before,” says Rand Spiro of Michigan State University. The non-profit landscape changed significantly in the last ten years. Digital and social media provides new …
Your Non-Profit’s Brain Needs to Think Creatively Read More »
People like Facebook. People use Facebook. People love Instagram. It is my single most-used app. I spend an hour a day on Instagram. I have made friends based on photos they share. I know how they feel, and how they see the world. Facebook lacks soul. Instagram is all soul and emotion.–Why Facebook Bought Instagram …
Favorite Quote on Why Instagram is a Threat to Facebook Read More »
“In the age of social networking, relevant engagement counts for everything.”-Brian Solis Most ministries have an online presence, and are spending time each week maintaining it. Recent conversations with ministry leaders from around the US revealed that many are creating blogs and Twitter accounts to catch up or resuscitate an old website. The missing piece …
“A comparatively safe and prosperous career with some automatic baseline prestige is dangerously tempting to someone young, who hasn’t thought much about what they really like.”–Paul Graham Tweet
