The assumptions with organizations is that they are created to last forever. The reality is that most for and non-profits last less than forever, and often not long at all. Digital/social media accelerates growth (Instagram sold for $1 Billion after less than 2 years of existence) as well as decline (Borders Book Stores). Value and …
Change opportunities can be seen as a virus or a vaccination. As a Virus–head over to Mucinex’s website to see this in action. Resources are applied to neutralize and destroy the change. “Mucinex In, Mucous Out.” The change itself takes the person or organization by surprise, eliciting fear. “Fight congestion, tame your cough” The response …
Virus or Vaccination? A Critical Diagnosis for Leading Change Read More »
Generation C will move from investing primarily in institutional education towards scalable experiences as a path to the career of their dreams. I recently participated in my first hackathon focused on re-inventing business. It was a blast. It provided an amazing scalable experience–what I learned and who I met transcended my current role, amplified my …
From Institutional Education to Scalable Experiences Read More »
The mission of your organization cannot be realized without an infrastructure to support and nourish the resources at hand. It’s easy to see social media as a marketing component (which it is), but hard to see it as as vital as electricity to operating efficiently. Because many non-profits confuse scarce resources with a scarcity mindset, …
“Companies that recognize the opportunity and reorganize for this new market are creating competitive advantage. Companies that don’t risk being left behind and losing relationships to their competitors.”–Peter Kim The opportunity to reach millions of unknown people on social media often clouds one of the most powerful opportunities–to build and maintain strong connections with the …
Reorganize Your Online Presence to Build Relationships Read More »
“How much a company spends on innovation doesn’t matter, because what’s important is what the company spends on real breakthroughs rather than sustaining ideas.”–Better, Faster, Cheaper is Not Innovation This quote referenced Kodak’s (and many other companies) investment in R&D that improves existing technology, rather than disruptive technology. It also applies to why many efforts …
“Make them love the kingdom, not the king. The best $$ I ever made was when other people thought it was their idea.” @chrisbrogan #MRUshift — Alexandra Rutley (@AlexandraRutley) May 10, 2012 I discovered this tweet yesterday and it resonated with a key shift that many ministries need to make. Many ministries have a …
The Value of Moving Away from the Top Down Mindset Read More »
“Overwhelmed…” …is the word I hear most when talking to ministry leaders about social media. Many ministries and non-profits have less than one full-time person assigned to leading their social media efforts (by that I mean most do something else besides social media). Or if there is a full-time position, that person often reports to …
“Successful social business leaders recognize that engagement at scale is only realized when the company is able to move beyond mere fan acquisition tactics and actually cultivate a core community of advocates.”–Advocacy, Dachis Group A social media specialist or community manager are critical to a ministry’s social media strategy, but unleashing staff and volunteers to …
Do Your Volunteers and Staff Have Permission to Engage? Read More »
You want 5 quick things to make your blogging better? Brevity. Cut posts to sub-500 words. Structure. Write something others can USE. Simplicity. Big words are pretty. Help people understand the point, instead. Positivity. Writing angrily only works if you want to attract angry people. Outward-facing. Write more about others than you ever do about …
