Brian Barela

Personalizing digital transformation

The Benefits of Investing in Your Development

Ministry leaders who developmentally invest in their future find roles that match their giftings and provide increased levels of influence. The demands of the present often prevent leaders from taking the time to pursue people and experiences that produce developmental gains. However each moment invested in the present, however important, diminishes the ability to prepare …

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How to Make Your Ministry Content Float

“Only 1 out of every 500 updates makes it into your fans’ critical Top News feed, which is how 95 percent of Facebook members get their updates (excluding mobile users), according to Facebook itself. (The percentage of Page updates visible in a user’s Top News feed may be even smaller today.)”–business2community.com If your ministry has …

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Measuring Transactions and Interactions in Ministry

A huge challenge I observe in ministry is for leaders who grew up in the transaction era leading those who are ministering in the interaction era. Many ministry leaders consider themselves falsely ineffective because of the expectation to produce more transactions. The previous generation almost exclusively measured transactions in ministry: donations, attendance, decisions for Christ, …

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Lighten Your Ministry Structure

When evaluating your ministry structure the conversation has a gravitational pull towards addition, not subtraction. However pruning/curating/streamlining your ministry structure by taking things out and/or grouping things together offers a huge opportunity for significant growth and increased effectiveness. Here’s a couple things to think through: Are there any ministry teams that overlap more than 30% …

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The Mobile-Centric, Multiple-Device Future of College Ministry

“The digital world is shifting away from the desktop and towards a multiple-device but mobile-centric world. The college ministries that optimize their web presence around image-driven content, mobile-optimized applications will be most relevant and engaging.”–My Post on The Digital Future of Your College Ministry The Future of College Ministry Blog-athon is happening right now. There …

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