Brian Barela

Personalizing digital transformation

2/3 of People Would Choose Their Phone Over Their TV

Either you never watch television again or you could never use your smartphone again, which one are you more willing to eliminate from your life? 64% of people surveyed would choose their smartphone over their television. Edison Research recently released a fantastic summary of social media usage patterns and trends for 2011 called “The Social …

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Does Your Content Match Your Audience?

Online ministry communications excel when the content matches the audience’s demographics. This is the demographic breakdown of a church that I help with their online communications. Two significant data points: 65% female 39% of the total fans are females between the age 25-44. If this page is to grow organically through likes and comments from …

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What Are You Bringing to Life as You Lead Your Ministry?

“One of the things I always do is study the object, and thinking about what is the object that we are bringing to life.” –John Lasseter I found this short interview between Charlie Rose and John Lasseter fascinating and insightful. Lasseter created ‘Toy Story’ and ‘Cars;’ here he talks about the process of bringing animated …

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4 Ways to Improve How You Select Future Ministry Leaders

Identifying and selecting new leaders is critical for long-term ministry growth. Here’s four ways to refine the process: 1. Start a google document listing the potential leaders for your ministry at the beginning of every year. I suggest dividing them at least by male/female. You can also categorize them by readiness to lead, or some …

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