Brian Barela

Personalizing digital transformation

Who Designs Your Customer Experience Model?

If customers and constituents primarily connect with your brand through owned and non-owned digital channels, and create content that influences the purchasing behavior of their friends, then how can your organization still drive the experience those people have with your brand? #newnew organizations create a new model that impacts the customer with the right type …

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Good Flows Between The Public and Private #newnew

“In our collaborative society, private donors will give money to local parks, state schools and even our highway system if that’s what it takes.” – What Will Branding Look Like in 2014? Forbes Good is no longer confined to a system, organization, process, or methodology. #newnew organizations such as TOMS Shoes and Warby Parker are …

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Zappos moves to a porous, collaborative org structure

Zappos, which already has many elements of a #newnew organization, added another one – a Holacracy. “The company will be made up of different circles—there will be around 400 circles at Zappos once the rollout is complete in December 2014—and employees can have any number of roles within those circles. This way, there’s no hiding …

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ETSY’s Chad Dickerson on People Powered Commerce

“The person-to-person interaction at the core of Etsy goes beyond a simple transaction. It is a meaningful experience that you rarely find elsewhere, and that matters more than ever today.” – Chad Dickerson, ETSY CEO #newnew organizations understand that commerce is about interactions between people; the back end technology and front end interface enhances these interactions. …

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A #newnew approach to work

Digital and social media have impacted how organizations function, create meaning for their employees, and deliver value to their customers. These impacts are not limited to commercial entities – nonprofits, associations, foundations, even religious institutions are having to respond to changes that are happening faster than their current strategies, business processes, and resources can handle. …

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Have You Thought About the Donor’s Experience?

Philanthropy is alive and well, it’s fundraising that needs to evolve. With the amount of charitable giving options multiplying it’s easier than ever to see your fundraising efforts become lost in the pile. Donors expect more than an anonymous communication every once in a while, or the same information shared on Facebook, Twitter, email, direct …

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How Does Facebook Mobile Make You Feel When You Use it?

“We started looking at how people would understand the interactions if we changed the gestures. Certain gestures were preferable to others, because they were easier to understand, or because they were more effective in navigating the content. Our focus is not necessarily on the performance of the gestures, but more on the experience they provide …

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