Since the newsfeed became the dominant format for online consumption your ministry logo is often reduced to centimeters (especially on mobile). Have you thought about what might need to change to format and optimize your ministry for extremely small and non-traditional icon sizes? The Facebook NewsFeed icon: On my current desktop it measures 50x50px–only centimeters …
What Does Your Ministry Logo Communicate in Centimeters? Read More »
“How do we line up for customers instead of asking customers to line up to us?”–Marcel de Brun, SVP of Radian 6, a Social Media Monitoring Platform Marcel shared this and other powerful ideas during this interview with Brian Solis. I’m amazed that more ministries have not adopted this service-minded approach to their communication strategy. …
Share more photos. A photo takes up 4x as much space as a text-based update now. The newsfeed now features one large feed that you can curate and a small feed called the “ticker” that features almost real time updates from all of your friends. The most powerful change is the way photos are formatted …
The One Thing Your Ministry Needs to Do With the Recent Facebook Changes Read More »
Many ministry leaders use video to communicate GENERAL updates to their financial supporters but FEW have leveraged video to share SPECIFIC and PERSONAL messages. Personalized video thank you’s can be a powerful tool for your online communication strategy because it stands out from other pieces of mass online communication and comes across as personal, timely, …
Use Video to Personally Thank Those Who Financially Support Your Ministry Read More »
The new Boston Globe website goes anywhere you go and adjusts the content to perfectly fit whatever screen size you happen to be using. Here are some quotes from the video that illustrate how cool the new site is (as well as responsive design): “Dynamic content fits your screen as well as your interests” “Swipe, …
The Future of Online Content: Everywhere You Are on Every Device Read More »
“COMMON is a creative community for rapidly prototyping social ventures.”–source In this video Alex Bogusky, one of Common’s founders, shares some vision and an event that he hosted in Boulder to kick-off this new community. A few quotes from the video that inspired me: “Saving the world is super fun but it hasn’t been presented …
Saving the World Can Be Fun, Not Just an Obligation Read More »
Now you have the opportunity to ONLY see the people you want when you login to Facebook. And so does everyone else: “Users can now add friends to an “Acquaintances” list whose members will appear less frequently in the news feed, and a “Close Friends” list of people who will appear more frequently in news …
Jeff Saturday, the Colts center and one of the leader’s of the NFL Players side in negotiating an end to the lockout, credited Robert Kraft, Patriots owner, for being the most influential owner. Kraft’s wife suffered from cancer during the entire negotiations and recently died. I believe there is a relationship between Kraft’s wife’s illness …
Deep Empathy Leads to Tremendous Change, Ask Jeff Saturday Read More »
Increase the amount of white space. Line25.com, which has over 60,000 readers of their blog, features weekly highlights of outstanding website designs. I am not a web designer but I do recognize one characteristic that EVERY site shares: white space. Check out fourandthree.com And giftrocket.com Now go to your website and audit the percentage of …
One Way to Make Your Ministry or Church Website Beautiful Read More »
Precision and focus applied to leadership development yield significant results but require a long-term and sacrificial view. Bill Evans performs phenomenally on the piano in this YouTube clip. He is one of my favorite jazz artists (McCoy Tyner, Roy Hargrove, and Miles Davis are some others) but I have only listened to him until watching this …
