Brian Barela

Personalizing digital transformation

Social Media and Ministry Partner Development Slide Presentation

I recently presented a two hour seminar to Campus Crusade’s fundraising coaches on how to integrate social media into ministry partner communications. Here’s the slides from that time: Social Media and MPD–Orlando 2011 A few highlights: Email should not supplant a direct mail communication, but complement it. Rather than attaching a direct mail communication in …

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Entrepreneurship Defined

“Entrepreneurship is the pursuit of opportunity without regard to resources currently controlled.”–Howard Stevenson This quote captures the essence of my experience leading entrepreneurial ventures within Campus Crusade. As a Christian dependent on spiritual resources provided by an infinitely powerful God I’m passionate about the “without regard to resources currently controlled part.” The dreams and visions …

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This Facebook Update Received 300 Likes in 10 Minutes. Here’s Why

Short, image-driven posts with clear calls to action perform extremely well on Facebook. I uploaded this Facebook update to Campus Crusade’s fan page and within 10 minutes received 300 likes. Even though the page has over 60,000 fans garnering that many likes in such a short amount of time is rare.  A few other factors …

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Online Relationship Building Help

“A one-size-fits-all friendship doesn’t work. Long term friends have a different level of connectedness than a new Facebook friend. Yet both have value.”–Jeff Hurt It’s easy to become frustrated or overwhelmed with building relationships online. I’ve found it helpful to think of four kinds relationships to help focus your time on social media. Close friends …

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