At the Social Media for Nonprofits conference I heard an insightful presentation on how to be proactive from Cheryl Black, a Social Media Marketing Specialist for Convio. Proactivity on social media often consists of scheduling content to be delivered at a certain day and time. But Black introduced the concept of being “proactively reactive,” which …
Simple, heartfelt, personal, full of gratitude. We can all do more of this. Tweet
Hearing a message from a top-scoring “influencer” might make me read, or retweet a message – but seeing it repeated by five people I actually know, like and/or trust makes it law, regardless of the measured “influence” of those people.–Tom Webster, Influence from the Bottom Up Ministries and non-profits need to do the hard …
“I say to you that the VCR is to the American Film Producer and the American Public as the Boston Strangler is to the woman home alone.”–Motion Picture Association Chief Jack Valenti This picture comes from an infographic on how Hollywood saw every innovation in their industry as a threat rather than an opportunity. Even …
Willow Creek hosted a webinar with Charlene Li, author of Groundswell and Open Leadership on how church leaders can use social media more effectively. Li shared profound insight into the power of social media: “If your voice is absent (from social media), then (it communicates to those who are) that this is not a relationship …
Enjoyed reading these statistics from Generation Y: The New Kind of Workforce: One in three said he/she would prioritize social media freedom, device flexibility and work mobility over salary in accepting a job offer. 64% of college students asks about social media usage policies during job interviews and approximately 24% says it would be a …
Social networks are essentially systems for distributing content among people who care about each other, and the frequency at which its users can share that content on a particular network is critical to how much value it’ll provide them on an ongoing basis.–Mark Hendrickson, former CEO of Plancast Tweet
Changing a large organization’s culture often takes a large and focused push to drive adoption of a new technology or behavior. I found this idea of Immerse and Disperse extremely helpful when thinking about how to tactically drive an organization forward in digital competency. Immerse and Disperse: 15+ people do a stint on a social …
A Simple Plan to Kickstart Social Media in a Large Non-Profit Read More »
Interesting infographic on the 6 Most Important Communication Channels for Non-Profits: The top three online channels are websites, email, and Facebook. Yet many ministry fundraisers spend most of their time on Facebook, and little time on their website or email. Fundraisers must use these channels as complements to one another instead of copying and pasting …
“Most inventors and engineers I’ve met are like me … they live in their heads. They’re almost like artists. In fact, the very best of them are artists. And artists work best alone …. I’m going to give you some advice that might be hard to take. That advice is: Work alone… Not on a …
