Screens that Complement Each Other

So far social media applications have only begun to leverage the multi-screen reality that has emerged. The TV, desktop, laptop, mobile phone, iPod, and iPad/tablet have different sized screens and different sized capacities. Rather than force an application into all these devices in the same manner, many applications are starting to see the various devices …

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Does Your Ministry Have a Bentley from the Bachelorette?

Charismatic, good-looking, selfish, and pretentious people plague ministries by their unaligned influence and multiplying others who seek to derail the mission, vision and values. Bentley from the Bachelorette deceived Ashley and nearly caused my wife (and me) to attack the screen on several occasions. His interactions reminded me of many people I have come across …

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The Emerging Entrepreneurial Generation

“The share of Americans younger than 24 neither at work nor in school has steadily increased since 2007.”–source Interpretations of this kind of data often leans toward the negative–focusing on the idleness, lack of a steady income, or not gaining skills to help with employment. I’m sure these things happen but I see tremendous opportunities …

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2/3 of People Would Choose Their Phone Over Their TV

Either you never watch television again or you could never use your smartphone again, which one are you more willing to eliminate from your life? 64% of people surveyed would choose their smartphone over their television. Edison Research recently released a fantastic summary of social media usage patterns and trends for 2011 called “The Social …

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Does Your Content Match Your Audience?

Online ministry communications excel when the content matches the audience’s demographics. This is the demographic breakdown of a church that I help with their online communications. Two significant data points: 65% female 39% of the total fans are females between the age 25-44. If this page is to grow organically through likes and comments from …

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