“While the hit to fundraising has hurt many not-for-profits, the more fundamental core problem is strategic. These institutions lack a strategy for connecting their mission with their ability to deliver. In short, this is a crisis of coherence.”—Paul Leinwand and Cesare Mainardi from a recent Harvard Business Review article. The article notes how many non-profits …
This is from a presentation by Hugo Manila on Optimizing Web Content Delivery and Interaction for Multiple Platforms. There are plenty of implications for how ministry leaders can prepare for the absolute saturation of smart devices coming very soon! Hope mobile is on your radar!
Ronin Research wrote recently on 11 Principles for Responding to Disruption. I found the diagram the chart they shared that synthesized the steps needed to effectively react to the ever changing culture. The entire article is well worth a read. Here’s some of my thoughts in reaction: 3-Gather Intelligence. Let’s end the days of gut …
While giving towards religious efforts has stayed the same (0.8% to be exact).–source If you are a fundraiser have you noticed an increased amount of gifts (either in size or frequency) towards international efforts? What are you doing as a fundraiser in response to this trend?
Since the newsfeed became the dominant format for online consumption your ministry logo is often reduced to centimeters (especially on mobile). Have you thought about what might need to change to format and optimize your ministry for extremely small and non-traditional icon sizes? The Facebook NewsFeed icon: On my current desktop it measures 50x50px–only centimeters …
What Does Your Ministry Logo Communicate in Centimeters? Read More »
“How do we line up for customers instead of asking customers to line up to us?”–Marcel de Brun, SVP of Radian 6, a Social Media Monitoring Platform Marcel shared this and other powerful ideas during this interview with Brian Solis. I’m amazed that more ministries have not adopted this service-minded approach to their communication strategy. …
Share more photos. A photo takes up 4x as much space as a text-based update now. The newsfeed now features one large feed that you can curate and a small feed called the “ticker” that features almost real time updates from all of your friends. The most powerful change is the way photos are formatted …
The One Thing Your Ministry Needs to Do With the Recent Facebook Changes Read More »
Many ministry leaders use video to communicate GENERAL updates to their financial supporters but FEW have leveraged video to share SPECIFIC and PERSONAL messages. Personalized video thank you’s can be a powerful tool for your online communication strategy because it stands out from other pieces of mass online communication and comes across as personal, timely, …
Use Video to Personally Thank Those Who Financially Support Your Ministry Read More »
The new Boston Globe website goes anywhere you go and adjusts the content to perfectly fit whatever screen size you happen to be using. Here are some quotes from the video that illustrate how cool the new site is (as well as responsive design): “Dynamic content fits your screen as well as your interests” “Swipe, …
The Future of Online Content: Everywhere You Are on Every Device Read More »
“COMMON is a creative community for rapidly prototyping social ventures.”–source In this video Alex Bogusky, one of Common’s founders, shares some vision and an event that he hosted in Boulder to kick-off this new community. A few quotes from the video that inspired me: “Saving the world is super fun but it hasn’t been presented …
Saving the World Can Be Fun, Not Just an Obligation Read More »
