“Contrary to what’s often claimed by the movie industry, the researchers conclude that there is no evidence that BitTorrent piracy hurts US box office returns. The above means that movie pirates in the US wouldn’t have bought a ticket at the box office if file-sharing was nonexistent. Only international box office sales see a piracy …
“Paywalls inhibit the consumers’ right to share and produce. This puts a barrier up between ‘site’ and ‘user’ and does not allow for any sort of collaboration or sharing. These media sites are therefore missing out of opportunities for users to be carriers of the content and to share with their wider networks.”–Clay Shirky via …
Many new non-profits and ministries function more like a large company than a start-up, and spend years indirectly learning how to grow. After 10 years in the non-profit sector, either starting or watching others start a ministry, the biggest misunderstanding comes from thinking big instead of small. Start-up leaders must think big, but invest small. …
Many non-profits invest more time cultivating conversation than mobilizing action on their facebook pages. I recently ran an analytics report on one of my ministry’s larger Facebook pages. In spite of having a facebook page for over three years, the number of pageviews on the website to which we were seeking to drive has stayed …
“Rather than pin products that Kate Spade sells, the brand’s marketing department has been trying to operate the same way other Pinterest users do — by pinning inspiring or pretty pictures that happen to fit well with the brand.”–How Kate Spade Uses Pinterest “Pinterest, through their heavily visual interface, is a great way to …
“The developed world has over a trillion hours of free time a year.”–Clay Shirky This short video from Clay Shirky is well worth the four minutes, but I have pulled out my favorite quotes from it for an even shorter version. “We can now use this free time in aggregate as we can collaborate with …
Data. Not opinions or anecdotes. Opinions depend on past experiences and personal preferences. Anecdotes often seek to confirm those past experiences and personal preferences whether or not they are true. Relationships and personal opinions can significantly affect decision making in non-profits. This is not a statement of value (good or bad), but a reality that …
Tweets that are informative or funny — or, ideally, informative and funny — evoke the best responses. And tweets that contain old information, repeat conventional wisdom, offer uselessly de-contextual news, or extoll the virtues of the awesome salad I had for lunch today don’t, ultimately, do much to justify themselves. So: Do be useful. Do …
Brian Reich, author of one of my new favorite books, Shift and Reset, shared a NY Times article on the renovation of the Washington Post to adapt to the digital media ecosystem. “He (Marcus Brauchli, The Washington Post’s executive editor) is charged with maintaining the standards and legacy of a great institution — in this …
