What KONY 2012 and Why I Hate Religion But Love Jesus Have in Common

The type of content that causes engagement on social media has unique attributes that often become criticized and misunderstood by many, including the media. The KONY 2012 video produced by Invisible Children and Why I Hate Religion but Love Jesus video have many similarities. High Production Quality “With its slick Hollywood production values, the film …

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Why Your Ministry Needs to Be Lean

Fluid: “Able to flow easily.” Sticky: “Glutinous; viscous.” Would you say your church, ministry, or favorite non-profit flows easily from one change to the next? Or do decisions and needed actions become glutinous and viscous as the move from idea to execution? Agile and Iterative Small and large organizations can implement agile and iterative decision …

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Social Media Humanizes Your Organization

“Companies emerging as successful are often those that are the most human.”–Peter Merholz Most organizations have realized the power of social media at an intellectual level but few have applied these tools in ways that accelerate the humanization of their organization. Social media applied effectively increases both the quantity and quality of relationships between individuals. …

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Social Media Strategy Tip: Extend Access

“I @ replied to Justin Bieber 100 times today.” –a Justin Bieber Fan, from Never Say Never Access: ‘the state of being approachable.’ Social media allows the “feeling” of access in an unprecedented manner; this girl did not receive a response from Justin Bieber even though she sent him 100 messages. But social media provided …

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