Your Non-Profit’s Brain Needs to Think Creatively

Cognitive Flexibility Theory is about preparing people to select, adapt, and combine knowledge and experience in new ways to deal with situations that are different than the ones they have encountered before,” says Rand Spiro of Michigan State University. The non-profit landscape changed significantly in the last ten years. Digital and social media provides new …

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Favorite Quote on Why Instagram is a Threat to Facebook

People like Facebook. People use Facebook. People love Instagram. It is my single most-used app. I spend an hour a day on Instagram. I have made friends based on photos they share. I know how they feel, and how they see the world. Facebook lacks soul. Instagram is all soul and emotion.–Why Facebook Bought Instagram …

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Strategic Engagement on Social Media

“There is no future in any business model that is cemented in reactive engagement.”–Brian Solis Transitioning from an organization that shouts to one that listens and interacts takes leadership, vision, and patience. It’s difficult to help an organization understand that those outside of it’s walls expect a relationship, not just transactional interactions (giving and volunteering …

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Why Traditional Ministry Outreaches Have Lost Value with Young Leaders

“Today, for the first time in history, we can accurately map and measure person-to-person interaction. Our online social networks connect millions of people and support communication between these people. We can measure who is connected to whom, who talks to whom and who share ideas with whom.”–Jeff Hurt Traditional outreaches involve lots of front-end promotion, …

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Using Social Media to Learn and Sympathize

“The answers lie in intelligence and empathy. Leadership unfolds in how you translate what you learn and feel into appreciation and understanding of the state of customer sentiment and how that correlates to the state of customer relationships.”–Brian Solis It’s easy for ministries to assume they know more about the people they are seeking to …

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