“Make them love the kingdom, not the king. The best $$ I ever made was when other people thought it was their idea.” @chrisbrogan #MRUshift — Alexandra Rutley (@AlexandraRutley) May 10, 2012 I discovered this tweet yesterday and it resonated with a key shift that many ministries need to make. Many ministries have a …
The Value of Moving Away from the Top Down Mindset Read More »
“Overwhelmed…” …is the word I hear most when talking to ministry leaders about social media. Many ministries and non-profits have less than one full-time person assigned to leading their social media efforts (by that I mean most do something else besides social media). Or if there is a full-time position, that person often reports to …
“Successful social business leaders recognize that engagement at scale is only realized when the company is able to move beyond mere fan acquisition tactics and actually cultivate a core community of advocates.”–Advocacy, Dachis Group A social media specialist or community manager are critical to a ministry’s social media strategy, but unleashing staff and volunteers to …
Do Your Volunteers and Staff Have Permission to Engage? Read More »
You want 5 quick things to make your blogging better? Brevity. Cut posts to sub-500 words. Structure. Write something others can USE. Simplicity. Big words are pretty. Help people understand the point, instead. Positivity. Writing angrily only works if you want to attract angry people. Outward-facing. Write more about others than you ever do about …
GIVING GETS US HIGH. REALLY. OUR BRAIN KICKS OUT CHEMICALS THAT MAKE US FEEL GOOD WHEN WE GIVE.” Mike Zserdin, The Generosity Manifesto I have to acknowledge as someone who has raised funds for 10 years that much of my focus was on transactions, and automated, impersonal communications. These actions came more from an industrial mindset, …
Create unique and meaningful (to your audience) content. Every day it becomes easier to design an online strategy. Chris Brogan’s homebase/outpost/passport framework works well for for an organization of any size. Social Business By Design provides an advanced and clear framework for medium to large organizations. Yet every day the amount of unique, meaningful, and …
The Number 1 Goal for Your Ministry’s Online Strategy Read More »
If your ministry or non-profit is more than 10 years old chances are it’s not adequately prepared for Generation-C, the connected customer. Transactional focused fundraising, outdated websites, impersonal and anonymous messaging, or an unwillingness to adopt new methods are all bridges that must be crossed to have an impact and live out your organization’s mission …
…Authenticity ‘The world demands excellence and has the ability to exile the average with a one-star review.’–Jason Calacins When you build an iPhone app for your non-profit it’s being compared by your audience to apps they USE, not apps that are similar. That means Facebook, Twitter, and Instagram to name a few. When you post …
“Therefore real success comes less from controlling people that report to you, and more from the ability to align stakeholders who surround you.”–Your Career Needs to Be Horizontal Social media multiplies effort beyond a local team and provides access to anyone in the organization with an online profile. The urgent or reactive response is to …
“A network map shows the nodes and links in the network. Nodes can be people, groups or organizations. Links can show relationships, flows, or transactions. A link can be directional.” The network map above reveals how physicians seek each other out to discuss new medical treatments. Physician names have been replaced by numbers to protect …
What Would Your Non-Profit Look Like as a Network Map? Read More »
