An interesting question to ask these days about your organization is “What’s the hashtag you are sharing with your customers?” Comodo, a restaurant in NYC, now makes it easy for their customers to see their menu on Instagram: “By introducing the hashtag “#ComodoMenu”, customers can upload pictures of their dishes. Others can access the menu by …
From Handles to Hashtags–Creating and Connecting With Customers Read More »
“User experience (UX) is the way a person feels about using a product, system or service.”–Wikipedia Many people contributed to the experience the college coach had with the high-school football player is significant. Few had anything to do professionally with college recruiting. If everyone that talks about your company or organization online helps define the …
Social until now has been focused on listening, responding quickly, engaging and promoting brand building activities. I see Social switching from “defense” to “offense”; Business need to include their customer’s social activity as part of that holistic view of the relationship, the systems that support them need to take advantage of this information and account …
Using a Facebook Page to achieve your organization’s goals can prove extremely difficult. Deciding what to post on your page, understanding who is interacting with your updates, and choosing whether or not to spend money on advertising are common challenges. I believe Jeff Widman and his team at BrandGlue are experts at helping organizations optimize …
How to Engage Your Facebook Fans: A Case Study Presented by BrandGlue Read More »
With donation opportunities multiplying and many volunteers seeking to invest their expertise as much as if not more than their dollars, non-profits must innovate to adapt and survie. I am attending the Business Innovation Factory Summit to explore how non-profits and for-profits can align their goals to value that extends beyond donations and profit. Volunteering …
The most difficult action to get donors and volunteers to take is the first one. Once someone makes a donation or volunteers one time, the chances they will give or volunteer again increase dramatically. Asking everyone in the same way at the same time significantly reduces your chances of gaining a volunteer or a donor. …
Customizing Your Connections with Donors and Volunteers Read More »
Non-profits of the future will treat their donors and volunteers more like customers than vendors as they seek to accomplish their mission. Blackbaud’s Infographic on Online Influencers illustrates the Multichannel Consumer. They take it information from a variety of devices (phone, tablet, TV, laptop computer) and sources (Twitter, Facebook, LinkedIn, Blogs, YouTube, news websites, etc). …
Moving From Transactions to Interactions in Your Non-Profit Read More »
The mechanisms for donating money are changing along with people’s preferences and opportunities. Macro-donations will always play a significant role in fundraising but micro-donations must be integrated rather than tacked-on to your non-profit’s strategy. The mechanisms for giving are growing at an exponential rate. It’s no longer cash, check or charge. It’s now cash, check, …
Shifting Your Non-Profit to Prioritize Micro-Donations Read More »
“A very different kind of “CEO as hero” is now emerging, one who sees the opportunity to amplify the impact of everyone by shaping and influencing rather than directing. That’s a long way from the mindset of the leaderless organization. What we’re looking at is the opportunity to make organizations “leaderful.” In the meantime, if …
From Katya’s Non-Profit Marketing Blog: Crowdsourced Philanthropy: Check out Givkwik to see an emerging version of this at work. Digital Action Campaigns: By “liking” an organization on Facebook you unlock a donation. See John Haydon’s post on 4 Types of Cause Marketing. Issue Awareness Campaigns: UNICEF recently ran a campaign on their Facebook page to raise …
Trends for Non-Profit Leaders to Consider When Leading Change Read More »
