The Structure of Your Organization Sets the Stage for Social Media
The effectiveness of your social media efforts reveal more about your organizational health than your communication expertise. Making The Case For Social Business from SideraWorks I particularly enjoyed slide #4–Holistic and well-structured businesses see 4x better returns.
41% of Organizations Say Their Structure Keeps Them From Communicating Effectively With Their Customer
Power has shifted from the organization to the individual. This is not a cliche. Between their smart devices and digital connections on social media, each person has more access to information than ever before. Organizational structures determine resource allocation and coordinate decision making. Many structures were not created to manage the information that employees generate …
Why Technology Rarely Seems to Solve Problems
Tim O’Reilly, Lessons from the Industrial Internet Digital media, mobile devices and cloud technology are tools that completely change an existing systems function. Adding any of these onto an existing strategy without considering the fundamental changes they bring may bring little to no improvement. Cloud technology moves the power of information from the organization to …
Redefining Work in a Connected World
Think about your day. You’re in meetings for the better part of each day. You probably spend evenings and weekends catching up on email and actually doing the work you couldn’t get to during the day. And, your co-workers and executives are doing the same thing. So if you try to slow down, you find …
Technology Gives You Superpowers
“It’s not an upgrade to your phone, it’s an upgrade to yourself.” Verizon’s recent Droid DNA commercial features their device as a life-enhancement tool. Digital tools have moved from an optional accessory to an implanted device.
Smart People Plus Smart Things Equals Unparalleled Opportunities
People and things are becoming smarter every day as they integrate digital into their core. This Cisco video illustrates “the internet of things” and what happens when everything starts talking to everything else. An organization must consider how to participate, learn, share, and build on top of this growing digital infrastructure. Participating and building the …
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The Power of Helping Others Create and Share Digital Content
Instead of asking ‘What do we need to say?’ consider asking ‘How can we amplify what they are saying?’ “Converse opened a state-of-the-art recording studio in an old dry cleaning facility. Branded Rubber Tracks, the “community-based” recording studio is a place where emerging bands can record their songs at no cost. And there’s no catch.”–source …
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