Digital Application Prototyping Starts with Paper

We start designing on paper for a number of reasons: • It’s faster. • Everyone can contribute (not just designers). • Nobody gets too attached to the ideas that are generated because they’re so quick and rough. We purposefully use thick markers to make sure nothing gets too precious. • Did I mention it’s faster? …

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Who Designs Your Customer Experience Model?

If customers and constituents primarily connect with your brand through owned and non-owned digital channels, and create content that influences the purchasing behavior of their friends, then how can your organization still drive the experience those people have with your brand? #newnew organizations create a new model that impacts the customer with the right type …

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Good Flows Between The Public and Private #newnew

“In our collaborative society, private donors will give money to local parks, state schools and even our highway system if that’s what it takes.” – What Will Branding Look Like in 2014? Forbes Good is no longer confined to a system, organization, process, or methodology. #newnew organizations such as TOMS Shoes and Warby Parker are …

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Zappos moves to a porous, collaborative org structure

Zappos, which already has many elements of a #newnew organization, added another one – a Holacracy. “The company will be made up of different circles—there will be around 400 circles at Zappos once the rollout is complete in December 2014—and employees can have any number of roles within those circles. This way, there’s no hiding …

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